Supermarket Own-Brands: The Big Taste Test: Season 1, Episode 2

1 - 2: Luxury

This episode get a little more luxurious. There was a time when we could only dream of having life's little luxuries on a regular basis. They used to only be afforded for special occasions like birthdays or Christmas. And then the supermarket own brands changed the game. Now we can get extra creamy chocolate, Wagyu beef, expensive French perfume and even champagne on a daily basis. And they are not here to just make up the numbers. They are rivalling and sometimes beating the big-hitting luxury brands out there.

But don't believe us - we have put some of the best luxury own brands through their paces in a series of taste tests against the brands they are trying to compete with. The own brands are disrupting the way we shop and they no longer carry that stigma. Luxury is where the ‘dupes' really come into their own and are saving us vast amounts of money in many cases.

So put the expensive champagne on ice, because you might want to be looking at buying the cheaper own brand champagne after watching supermarket own brands: the big taste test.